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David Lang-Smith joins Mackwell as UK & Europe Sales and Marketing Director

Global manufacturer of emergency lighting technology and systems Mackwell has appointed David Lang-Smith as Sales and Marketing Director across UK & Europe.

Having worked in the lighting sector for 15 years, predominantly as a Sales Director across EMEA, David has extensive experience that will undoubtedly benefit Mackwell. With a specialist background in architectural lighting, David understands the breadth of the lighting sector and what is required to drive forward successful partnerships that benefit all parties.

David has risen through the industry at a rapid pace, clearly developing his skills and expertise which allowed him to quickly move into director level positions. His demonstrative growth and commitment to learning and self-motivation will be important in his new role for Mackwell.

As well as bringing clear transferable skills, David has a rich working knowledge of the industry that will help Mackwell in their continued growth in the lighting landscape. David’s previous position included being a Sales Director for a start-up company co-founded by Shuji Nakamura, the inventor of the blue LED. David accompanied Shiju when he received his Nobel Prize, which was a notable career moment for David.

David has worked on a number of high-profile projects in his career to date, including the lighting for the iconic façade and pyramids of the Louvre Museum, which was one of his first major projects.

In the UK, David was part of the project team involved in upgrading the lighting at Bluewater Shopping Centre, transitioning from old lighting technology to LEDs. He was able to visit the centre six years later and see that the lights were still performing beautifully.

Speaking of his appointment, Rene Joppi Managing Director at Mackwell said: “David has already proven that he has a can-do attitude, strong leadership and great people skills. These work in harmony with his resilience, adaptability and commitment to teamwork. We know he will be a great addition to Mackwell, driving forward innovative ways of working and helping to significantly raise awareness of our business. We’re delighted to have him as part of the team.”

David added: “I’m already enjoying the opportunity to help develop and enhance the commercial structure for Mackwell’s future growth plans. As Sales and Marketing Director for the UK and Europe, I get to collaborate with diverse teams, drive marketing campaigns, and directly influence the growth and success of our company. This dynamic environment keeps me constantly challenged and engaged, making my work incredibly rewarding.”

Mackwell provides quality emergency lighting products alongside seamless integration of their systems and solutions into each and every project. Mackwell also offers short lead times and full stock at all times, which is reassuring for clients who need to work at speed or on tighter turnarounds.