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Introducing Gong, the Luxury Lighting Brand

Launched in the late nineties as a decoration boutique on London’s Portobello Road, Gong swiftly became the go-to lighting brand for interior designers, architects, hotels and restaurants all around the world. Now you can bring its luxurious lighting into your own home with a stunning selection of floor, table and wall lamps, ceiling lights and dedicated collections in everything from brass and silk to glass and linen. 

Timeless Design
Gong’s founder Jo Plismy is passionate about timeless design combined with the finest quality materials and expert artisan craftsmanship. “Our focus is on style with atmosphere,” explains Jo. “It all started when I visited London in my mid-twenties. I grew up in Belgium in a home full of 20th century furniture, surrounded by Asian and African art dealers. This is where my passion for eclectic and timeless objects began and I would often be found browsing for hours in markets at the weekends. Opening my interiors boutique on Portobello Road in 1999 seemed like a natural progression and when a second Gong boutique opened on Fulham Road a few years later, I began to design my own lighting. The popularity of those creations inspired me to do more and so I turned my attention exclusively to lighting design.”

Gong is a true family business and has grown substantially to become a high-end supplier to domestic and residential projects as well as wholesale; supplying shops, interior designers, architects and specifiers alike.

Inspired Thinking
Jo’s inspiration comes from many sources and whether it’s vintage mid-century piece of furniture or a Victorian trinket, she specialises in reinvention, dreaming up wonderfully exciting lighting designs that not only illuminate a space but also give it a focal point and statement centrepiece. “The Gong collections are unique,” adds Jo. “And their eclectic nature is what sets them apart from traditional high street finds. I believe that lighting can instantly change the entire atmosphere of any room, thanks to its decorative nature, the shape, material, texture and the light itself.” Jo goes on to say that it’s also the warmth of the light and how this is diffused throughout the room that can make all the difference. “Some of our designs have a shade with a golden interior to provide this warm hue,” she explains, “while others allow for a beautiful reflection on the walls and some use transparent fabric that changes colour once the light is switched on. This is what I love the most about lighting, the combination of shapes and materials to create different atmospheres and emotions.”


Pictured Above, Jo Plismy, Founder, Gong.

Image Credit: Photography by Jean Cazals.