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Key Sales Appointment Demonstrates Tridonic’s Commitment to Excellence

Tridonic UK has announced the appointment of a new OEM Sales Manager, who will bolster the company’s commitment to creating seamless collaborations with customers.

Daniela Graef rejoins Tridonic after she spent 17 years with the company from 1995-2012, before moving out into the lighting industry to fulfil key roles with a number of high-profile companies, including Thorlux, Harvard Engineering and Signify.

On returning to Tridonic in her new role, Daniela said: “It’s good to be back at Tridonic, which has always held a special place in my heart. My time away allowed me to experience the lighting industry from various angles so I feel that I am able to add real value to the sales function in the UK.

“The lighting industry is experiencing a huge change and Tridonic is feeling that shift too. We are no longer a component-only supplier, but an enabler of smart lighting solutions, which means our sales techniques and approach to customers must pivot to enable the successful adoption of this approach.”

Tridonic UK Managing Director, Richard Strode, said: “We are thrilled to welcome Daniela back to the fold after 12 years of working out in the field, gaining precious experience with clients, projects and applications. Our strategic vision for customers is to make Tridonic the irresistible choice for them – not just as a supplier of expert kit that can create successful projects, but as a collaborative partner who can add value through excellent support and advice.

“Daniela will spearhead that vision and we are excited to see where her dynamism and expertise can take us.”