Lighting controls specialist Pharos Architectural Controls has started 2023 with a high-profile promotion, following the appointment of new Chief Executive Officer, Simon Hicks.
Bas Hoksbergen has been promoted to Commercial Director, a role that sits within the company’s leadership team. Bas will be responsible for building an extensive picture of Pharos Architectural Controls’ customer base; understanding their needs and what developments will most support them. The new role has been created to ensure customers get the unrivalled levels of customer service they have come to expect from Pharos as the company grows.
Bas, an engineer by trade, has been with Pharos Architectural Controls for 7 years, having worked with Pharos control technology for many years prior to this. His knowledge and in-depth understanding of the solutions, the market challenges, and the future of controls technology makes him ideally placed for his new role.
He will remain based in the Netherlands, with an international remit.
The Pharos Architectural Controls leadership team now encompasses Simon Hicks as CEO; Chris Hunt as CFO; Thomas Ladd as Sales Director; Tim Edwards as Operations Director; Renu Sharma as Finance Director and Bas in the newly created position of Commercial Director.
Speaking about his new role, Bas said: “It’s exciting to have a new challenge and focus. Pharos Architectural Controls is growing at a fast pace, and we want to ensure our service levels remain and improve, as customer satisfaction is always a priority for us as a company.”
The new role comes at a time when the organisation is reshaping the way it works under the leadership of Simon Hicks. Bas will focus on the strategic long-term goals of the company, with a significant proportion of work on the development of the new Pharos Expert range.
Clarence Faulkner will join Bas as a Product Consultant in a newly created Commercial team. The intention is to grow the team’s headcount over time.
Bas will be on the Pharos Architectural Controls stand (7B500) at Integrated Systems Europe (ISE), Fira de Barcelona, Gran Via between 31 January and 3 February.