Pharos Architectural Controls is pleased to welcome John Jarrard as the new Regional Sales Manager for the Middle East. John’s arrival boosts the company’s capacity and support across key operating regions.

His appointment is part of a long-term growth strategy within the sales operation, designed to strengthen regional engagement and create new development opportunities for team members.

John brings over a decade of experience in architectural lighting controls, having led European and Middle East sales at ENTTEC and Advatek Lighting, where he developed key customer relationships and was responsible for commercial strategy. He has recently completed his Executive MBA at Cranfield School of Management, following his Master’s degree in Politics and Contemporary History.

On his new role, John said: “It’s a career highlight for me to be joining the Pharos team. I’m looking forward to the new challenges this role will bring, while being able to leverage the skills and relationships I have from my previous sales positions. I’m looking forward to championing the Pharos products, as I can already see the significant benefits these solutions bring to a range of projects.”

Simon Hicks, CEO of Pharos Architectural Controls, said: “We’re delighted to have John on board to expand the capabilities of our sales team. With his strong background in sales within our industry, we’re confident he will be a great asset, and he’ll no doubt bring new ideas and perspectives to our sales team.”

Outside of work, John is a keen traveller with a love of exploring new cultures and cuisines, having visited much of Europe, Asia, and America. He also enjoys staying active through F45 training and running, regularly participating in half-marathons.