[London,17/01/24] WILA, a leading provider of high-quality architectural lighting solutions, is excited to announce the launch of its new website, designed to revolutionise the online experience for both existing and prospective customers. The upgraded website incorporates cutting-edge features, such as a state-of-the-art 3D product configurator with augmented reality (AR) capabilities and introduces the all-new Textures range, offering 12 meticulously crafted textures for a truly immersive design experience.
3D Product Configurator with Augmented Reality Capabilities
The centrepiece of WILA’s enhanced online presence is the 3D product configurator, a powerful tool that allows users to customise lighting solutions with unprecedented ease. With AR capabilities, customers can virtually place configured products in their spaces, providing a realistic preview before specifying. This interactive feature ensures a seamless and confident decision-making process for architects, interior designers, and lighting professionals.
WILA’s commitment to innovation is further exemplified by the introduction of Textures. This collection comprises 12 exquisite textures, each carefully crafted to bring the authentic look and feel of wood, concrete, and marble to any space. From the warmth of natural wood to the sleekness of marble, Textures adds a new dimension to architectural lighting, allowing customers to tailor their lighting solutions to match their design aspirations with no additional lead time to our standard finishes.
Aesthetically Pleasing Design Meets Technical Precision
In addition to these groundbreaking features, WILA has transformed the website’s overall look and feel. The sleek and modern design not only enhances user experience but also provides a visually engaging platform for both technical information and design inspiration. Recognising the evolving needs of its diverse customer base, WILA aims to capture the attention of a wider, design-focused audience.
“We are thrilled to unveil our new website, which represents a significant leap forward in the way we engage with our customers. The 3D product configurator with AR capabilities and the introduction of Textures showcase our dedication to pushing the boundaries of innovation in architectural lighting,” said Matt Vogel, CEO at WILA. “The redesign reflects our commitment to delivering technical information in an aesthetically pleasing manner, making our products more accessible and appealing to a broader audience.”