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industry updates

LUMY Awards Set to Spotlight Lighting’s Most Innovative Products

The LUMY Awards, a newly launched program dedicated to honoring the most innovative and exceptional lighting and controls products, is set to raise the bar for recognition in the global lighting industry.

The LUMYs will spotlight excellence across six categories — Indoor Luminaires, Outdoor Luminaires, Lighting Controls, Stocked Goods, Lamps, and Components — providing manufacturers with a highly credible platform for recognition and industry-wide visibility. A panel of six respected industry experts will evaluate entries based on rigorous criteria, ensuring that the program sets a true benchmark for quality and innovation.

“The LUMY Awards are about celebrating real innovation and quality in lighting,” said Al Uszynski, creator of the LUMY Awards. “This program brings a level of rigor and integrity that the industry can trust — a benchmark designed to reflect what true excellence looks like.”

The awards program will roll out over the coming months:

September – October: Entry period open. Weekly announcements unveiling members of the distinguished judging panel
October 25: Entry period closes
November: Four finalists per category announced. Public voting opens, counting as the seventh judge and representing one-seventh (14%) of the total score.
December: Category winners unveiled, with each product celebrated as a LUMY Awards winner

The LUMY Awards aim to deliver more than just recognition. Winners will gain significant exposure across the lighting industry’s design, distribution, and manufacturing sectors, reinforcing their position as leaders in lighting innovation.

Entries are open to manufacturers worldwide, reflecting the global nature of the lighting industry.

For entry guidelines, deadlines, and judging criteria, visit www.LUMYawards.com and be part of setting a new benchmark in lighting innovation.

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industry updates

K-LITE Illuminates Nyati Enthral, Landmark Commercial Development

In early 2025, K-LITE completed an external lighting installation at Nyati Enthral, in East Pune’s largest mixed-use commercial tower developed by the renowned Nyati Group. With over two decades leading the way within real estate, the Nyati Group has shaped the city’s skyline across residential, commercial, hospitality, and healthcare sectors.

Strategically located with accessible connections to premium residential areas Kharadi, Wadgaon Sheri, Keshav Nagar, Mundhwa, and luxury hotels, and transport links to Pune Airport and major highways, Nyati Enthral redefines workplace environments with state-of-the-art offices designed for a balanced, modern lifestyle.

The project’s design brief called for an external commercial pathways solution that would ensure safety, comfort, and aesthetic cohesion across the development.

Appointed lighting designers, Semblance Design Studio, recommended K-LITE and its products based on their proven track record and expertise in delivering innovative, reliable, and visually striking outdoor lighting solutions. Following a successful mock-up and approval, the installation was delivered smoothly and completed in the spring of 2025.

Working closely with both the client, Nyati Group, and Semblance Design Studio, K-LITE supplied its 45W Salvia luminaires mounted on 3-metre circular poles, offering optimal light levels for pathways. Whilst the pure polyester powder coated finish complemented the contemporary architectural character of the commercial tower.

The result is a perfectly illuminated external space that enhances safety and accessibility while reflecting the sophistication of the development.

The Nyati Enthral installation is an example of K-LITE’s commitment to creating sustainable, functional, and design-driven solutions for India’s most forward-thinking architectural projects.

Project Credits
Lighting Designer: Semblance Design Studio, Pune
Client: Nyati Group

Products
45W Salvia with 3m circular pole

Categories
industry updates

The Case for Custom LED Optics in Product Design

It’s fair to say the LED lighting industry is now a mature and highly commoditised space. The supply chains for core LED lighting components – from the LEDs themselves to control electronics and secondary optics – are well-established. With so many vendors offering off-the-shelf solutions, it’s tempting to think that most LED products can be built from catalogue parts alone. And in many cases, that’s absolutely true. Here David Scott-Maxwell, Director at Forge Europa, shares key insights and considerations.

The Limits of Standard Secondary Optics

But what if you’re trying to do something different? Maybe you’re looking to add tangible value and stand out in a saturated market, or perhaps you’re developing a novel LED application in a specialist sector that doesn’t fit neatly into the “general lighting” box. In situations like these, customisation becomes essential – and some of the most powerful differentiation can be found in custom LED optics.

Why optics? Because standard secondary optics are, by necessity, designed to serve a broad range of use cases. That means compromises – on beam shape, efficiency, form factor, or integration. But here’s the good news: custom LED optic design is not only possible, it’s very often quicker, easier and more cost-effective than most expect. That said, one golden rule applies – never design optics in isolation.

To fully unlock the benefits of optical customisation, the optics must be treated as a fundamental part of the entire LED product design. Only by designing LED optics in tandem with the light source, thermal management, control gear, mechanics, and aesthetic considerations can you realise true optimisation.

Very few organisations have both the technical scope and the practical experience to do this well – Forge is proud to be one of them.

Let’s Define Our Terms: What is an LED?

But before we get into the “how,” let’s go back to basics: What exactly do we mean by LED optics? What role do they play in an LED system? And why are they so essential?

First, let’s define the term ‘LED’. We’re talking here about the bare electronic component – the Light Emitting Diode – which, when powered via control electronics, emits light. Commercially available since the 1960s, today’s LEDs come in a vast array of shapes, sizes, power levels, and colours.

But one key characteristic of LEDs has changed little since the 1960s – the light they produce is still of limited use on its own. Most LED light emission is unfocussed, which means it needs help to become usable in real-world applications. In technical terms, modern LEDs typically emit light from a flat surface, and their intensity varies according to the cosine of the viewing angle. This isn’t new – the cosine emission pattern, known as ‘Lambertian’, is named after Johann Lambert, who published a foundational book on light measurement – Photometria – way back in 1760.

Primary Optics vs Secondary Optics

While some LEDs incorporate built-in lenses – so-called ‘primary optics’ – these typically only focus the LED light emission modestly and don’t produce light that is particularly useful in real-world applications. To address this, it’s common to use separate optical systems positioned in front of the LED to collect, shape, and direct the light. These are known as ‘secondary optics’.

Such LED secondary optics can take many forms – lenses, reflectors, fibres, light guides, diffractors, prisms – and often combinations of these working together.

And while there are plenty of high-quality off-the-shelf LED secondary optics available, they all share the same limitation – they’re constrained in one way or another. That might be in terms of beam shaping, physical dimensions, optical efficiency, or even cost. Customisation, then, offers a clear path to overcoming these limitations and unlocking unique value in your LED-based product.

Cost Assumptions – And the Reality at Forge

But what about cost? There’s a common perception that custom optical components are prohibitively expensive – that the design time, tooling costs and minimum order quantities make them unviable unless you’re producing at huge scale.

While that may have been true in the past, it’s certainly not the case at Forge. With over 30 years of experience, advanced design tools, and flexible manufacturing, we can put some bold and very achievable numbers on the table.

Custom LED secondary optics are typically designed within a few weeks to a few months. The ODM design cost? Zero – we don’t charge for design (subject to the usual Ts & Cs, of course). Tooling costs are usually in the low thousands, and low-volume manufacturing runs – starting in the hundreds of units – are entirely possible.

The old saying goes “Good, Quick, Cheap – pick any two”. In most industries that holds true. But when it comes to custom LED optics, we’re confident we can challenge that rule.

How to Approach LED Optic Design

But how do you design LED secondary optics? Where do you start? Well, as mentioned above, the first and most important rule is this – don’t start with the optic. It’s essential to approach LED product design from a whole-product perspective. That’s because the various design decisions are all tightly interconnected – and often competing. For example:

What LED or LEDs should you use?
How do you meet efficiency targets?
What mechanical constraints need to be considered?
How will the control electronics be realised?
What are the aesthetic and optical requirements?
How do you meet the target product cost?

At Forge, we’ve learnt – sometimes the hard way – that by tackling these decisions together, and iteratively, we can optimise every element of a custom LED product and deliver exceptional performance and innovation.

So, what does this look like in practice for custom LED optic design? Typically, the first step is to decide which LED or LEDs to use. At Forge, we’ve built deep and long-standing relationships with all major LED manufacturers and have a solid understanding of the global LED landscape. This allows us to identify and evaluate multiple viable options – and we often do just that, iterating through different candidates as the design evolves.

Simulation, Prototyping and Real-World Testing

The design process itself combines simulation and hands-on experimentation, pulling in a range of disciplines – from optical physics and mechanical engineering to electronics and production design.

We begin with mathematical modelling, using software to trace the path of light rays from the LED through the optical system and on to the end user. This process – known as ray tracing – demands a strong grasp of optical physics, material behaviour, and manufacturing realities. Our team use convergence tools to refine designs, typically exploring multiple optic geometries during the day, then running overnight ray tracing simulations to home in on the optimal solution.

Why Prototyping Still Matters

While simulation takes care of much of the optic design process, we’ve found that in almost all cases, prototyping is still essential. That’s because real-world manufacturing processes – particularly plastic injection moulding – introduce uncertainties that simulation tools can’t always predict. Things like light beam patterning or unwanted colour separation often only become apparent during physical testing.

To address this, we’ve developed a rapid prototyping capability focused on the most common type of LED optic – injection moulded plastic lenses. We’re able to cut small, single-cavity tools that can produce tens or even hundreds of prototype parts in as little as a couple of weeks.

Material Choices for Optical Components

Lenses like these can be manufactured from a range of materials depending on the application, with the most common being optically clear polycarbonate (PC) and acrylic (PMMA). Glass and silicone can also be used where their specific mechanical or optical properties offer advantages. Reflectors, meanwhile, can be produced from metals such as aluminium or from plastics with sputtered reflective coatings that can be tuned for specific optical filtering effects.

Once prototype optics are ready, we can begin early-stage testing alongside the LED, control electronics, thermal management, enclosure, and other system elements. This enables rapid evaluation of the complete product, allowing performance to be measured and the design to progress confidently toward completion.

Production Tooling and Beyond

Once we’re satisfied with the prototype optics, we move on to manufacturing the production tooling. For plastic lenses, this typically involves creating multi-cavity moulds with the necessary features for part removal and handling. Again, both tooling costs and lead times are generally modest.

More Than Just Performance – The Full Value of Custom Optics

While the principal benefit of custom LED optics might seem obvious – optimised performance – there are often many additional ways in which customisation can add value.

For instance, it’s quite common to integrate mechanical features directly into the optic itself, allowing it to interface seamlessly with the product enclosure. This can include the addition of seals, mounting features, or alignment aids – particularly useful in exterior and ruggedised applications such as street lighting, explosion-proof fixtures, automotive lighting, and marine environments.

Another subtle but highly effective customisation is the creation of LED optic arrays. These can reduce manufacturing and assembly costs while ensuring precise inter-optic alignment. Arrays are especially valuable in high-output or directional lighting applications like stage and theatre lighting, searchlights, and urban streetlighting.

They’re also widely used in non-human vision systems – for example, in ultraviolet curing (used for printing, adhesive bonding and stereolithography), as well as infrared illumination for machine vision inspection, night vision in security systems, automatic number plate recognition, and even cosmetic or therapeutic applications such as skin treatment.

Final Thoughts

So, whatever your LED application, we strongly encourage considering the many benefits of LED optic customisation – particularly when optics are designed as a fully integrated part of your overall product. To whet your appetite, here are just a few of the many innovative applications we’ve had the privilege of working on over the years:

Borosilicate glass lens manufactured in open mould with edges ground and polished

Application: Helicopter landing deck pixel in green or amber, part of a highly efficient LED helideck system for offshore use.

Benefits: Meets CAA CAP437 standards for helideck lighting. Operates in extremes of temperature (+/-50C). Extremely tough: withstands helicopter landing pressure, aviation fuel spillage, marine environment.

Single LED ultra-wide light dispersion lens

Application: Illumination of road bollards.

Benefits: Extremely high system efficiency is achieved in combination with low-cost high-reliability passive control electronics. The optic also incorporates ingress protection capability.

Ultra-narrow beam optic for single high-power LED

Application: High-end architectural downlights.

Benefits: Narrow beam width, high beam homogeneity, negligible colour separation, small physical size.

Full multi-optic optical system solution comprising plastic primary lens and aluminium diffused reflector

Application: Class-leading high-power commercial downlight.

Benefits: Class-leading system efficiency, low glare, ‘squared’ illumination. Protected by Forge patents in UK, USA, and Germany.

6-part collimator array for use with blue/violet LEDs

Application: Huge-array LCD-screen-type stereolithography 3D print resin curing.

Benefits: High collimation efficiency enables low 3D-print pixel size due to reduced inter-pixel crosstalk. 6x array provides economy of system manufacture due to ease of assembly.

Miniature highly robust optic

Application: Outdoor handrail-housed illuminators with asymmetric beam for covert application in architectural public spaces.

Benefits: High system efficiency, small physical size, extremely robust with high ingress & impact protection ratings.

Small optic from 8x cavity production tool shown on sprue

Application: Architectural wall-wash illumination.

Benefits: Very small size, high quality wall-wash beam with system in very close proximity to wall giving excellent illumination aesthetics (beam colour purity).

Prototype array of high-power ultra-narrow LED collimators

Application: High-reliability high-performance LED searchlight with illumination distances of several km.

Benefits: High optical performance, very high reliability including LED redundancy. Full solid-state professional security grade searchlight for visible and IR target illumination.

15-LED combination optic array providing precision light distribution and full ingress and impact protection

Application: Street & highway lighting.

Benefits: Class-leading system efficiency. Uniquely able to meet the diverse requirements of both street & highway lighting standards in a single modular light engine. Fully integrated ingress & impact protection.

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industry updates

Signify lights the way for Mercedes-AMG’s record-breaking EV drive

Signify lighting supports performance, safety, and sustainability on Mercedes-AMG’s record-smashing EV run
Smart, energy-efficient and solar lighting strategically were deployed at critical points of the Nardò Ring test track in Italy, including tunnel and pit stop

Eindhoven, The Netherlands – Signify (Euronext: LIGHT), the world leader in lighting, has partnered with Mercedes-AMG to help set a new world record for electric vehicle performance. The CONCEPT AMG GT XX secured a new world record for electric distance driving by driving 40,075 km in 7 days, 13 hours, 24 minutes and 07 seconds, basically driving “around the world in eight days.”

The record-breaking drive took place at the famous Nardò Ring, a high-speed circular test track in southern Italy. Signify’s smart, energy-efficient lighting was strategically deployed at critical points of the track, including the tunnel and pit stop, where visibility and safety were critical. This enabled drivers and pit crews to perform at their best and deliver an exceptional performance.

Signify’s Philips Ledinaire floodlights and Color Kinetics ColorGraze1 IntelliHue luminaires created a balance of functional and ambient lighting that provided strategic support to the record-breaking drive.

Tunnel lighting
Signify’s Color Kinetics ColorGraze IntelliHue Powercore solution provided ambient lighting in the tunnel and functional illumination of the space for drivers. The ColorGraze luminaire – which produces millions of saturated colors, pastels, and high-quality white light within one precisely controllable light fixture – was strategically positioned outside and inside the tunnel to guide drivers.

Pitstop
Signify’s Philips Ledinaire all-in floodlights delivered focused, high-lumen illumination at the pit stop, charging, and repair areas. This allowed the crew to work with precision under pressure, supporting rapid tire changes and quick repairs. The energy-efficient floodlights combined functional and ambient lighting, with color temperature adjustable via a single switch.

Track lighting powered by the sun
Signify’s all-in-one solar street lighting was deployed along parts of the track with limited or no access to the electrical grid. The SunStay Pro delivered consistent illumination with minimal energy consumption. Designed for durability, the system makes use of bespoke pole-mounted brackets that allowed for adjustable tilt angles. No trenching for cabling was required, leaving the landscape undisturbed. This focus on high-quality lighting with minimal environmental impact underlines Signify’s commitment to clean energy and low-carbon and circular solutions.

Harsh Chitale, CEO Professional Business at Signify said, “Huge congratulations to the Mercedes-AMG team on this spectacular record-breaking achievement. Mercedes-AMG has an army of engineers scrutinizing every aspect of their car’s design to improve every detail that can improve performance, and we are thrilled that our lighting played a role in creating optimal performance conditions for drivers, engineers, and team members. With cars driving at such high speeds, consistent high-performance lighting at critical points of the track also provides an important additional layer of safety.

“This is a great example of how lighting goes beyond visibility – it shapes how people perform, feel, and respond under pressure. With a shared passion for technological innovation and performance, Signify is proud to support the Mercedes-AMG team with lighting that is not only smarter but enhances safety and is more sustainable.”

Signify is also a proud partner of the Mercedes-AMG PETRONAS Formula One Team, with a focus on driving responsible innovation both on and off the track. In addition, Signify lighting shines on Formula 1 night-circuits in Singapore and Las Vegas, ensuring the fastest show on Earth is perfectly lit.

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industry updates

Swivelpole™ Announces Global 10-Year Warranty – Reinforcing Long-Term Safety, Performance & Value

Perth, Western Australia – 19 August 2025 – Swivelpole™, a global leader in engineered lowering pole solutions, has today announced the introduction of a new 10-Year Warranty across its standard Swivelpole™ incorporating Maxis™ joint product range.

This milestone offering demonstrates Swivelpole’s unwavering commitment to quality, safety and long-term value for industrial, commercial, and infrastructure applications around the world.

With over 25 years of experience and 500,000+ installations globally, Swivelpole™ has become the trusted partner for companies operating in some of the harshest and most demanding environments. Now, customers across Asia, Australia, Europe, North America, and South America can invest with even greater confidence.

The newly introduced warranty underscores the durability and engineering excellence of Swivelpole™ solutions, which allow users to safely lower pole mounted lighting and equipment to walkway level for access and maintenance without the need for ladders, scaffolding, or lifts.

“Our products are designed to perform in the toughest conditions, and we stand behind that with a decade of coverage,” said Rob Pannekoek, Director at Swivelpole™. “This 10-Year Warranty demonstrates our long-term commitment to safety, innovation and our customers’ success across every project lifecycle.”

The 10-year warranty is applicable across all markets and industries globally.

Across industries including mining, energy, and manufacturing in Asia, Australia, Europe, North America, and South America, Swivelpole™ continues to lead the way in reducing risks and costs associated with working at height.

All Swivelpole™ products are engineered and certified to meet international electrical and safety standards, including the International Electrotechnical Commission (IEC) and the National Electrical Code (NEC), and carry CE, UKCA, and CSA conformity markings. That’s why Swivelpole™ is trusted globally and supported locally.

Find Out More – For warranty details or to speak with a Swivelpole™ team member in your region, visit www.swivelpole.com or email sales@swivelpole.com.

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industry updates

K-LITE Enhances the Nightscape of Manyata Earthsong, Bangalore

In May 2025, K-LITE completed its lighting contribution to Manyata Earthsong, a landmark 120-acre plotted development by Manyata Developers, founded by visionary real estate leader Reddy Veeranna. Designed to revive the “Garden City” spirit of Bangalore, the project integrates residential plots, villas, apartments, resorts, holiday homes, and an expansive 98-acre lake – all within a green sanctuary of more than 16,000 trees.

Located just 7 km from Kempegowda International Airport, Manyata Earthsong strikes a balance between city life and natural tranquillity. With amenities such as “The Windchimes Resort” – India’s first gated-community resort spanning 1.3 acres, offering diverse indoor and outdoor activities – the development invites residents to reconnect with nature, embracing the elements of earth, wind, and water for an active, outdoor lifestyle.

K-LITE was appointed by the client to provide exterior lighting solutions that would complement the landscape while ensuring safe, welcoming, and visually unified outdoor spaces after dark. The lighting strategy was carefully aligned with the project’s vision of harmonising modern-day living with nature.

K-LITE supplied 6-metre Flat Lighting Poles with Karona Fort LED Luminaires, each rendering quality light and delivering high performance. To provide subtle yet effective pathway lighting, sleek, short vera bollards were installed, blending into the landscape.

This project showcases K-LITE’s capability to deliver outdoor lighting solutions that respect natural surroundings while providing functionality, safety, and design integrity. By combining durable materials, efficient performance, and refined aesthetics, K-LITE continues to illuminate India’s most visionary developments.

Project Credits

RSP (India)

Images courtesy of K-LITE

Products

Flat lighting pole with Karona Fort Luminaires

Sleek Short Vera Bollard

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industry updates

Ansell Adds Dynamic RGBW Pixel Strip to LED-Cell Strip Range

Enabling users to create dynamic lighting effects and animations, Ansell Lighting has bolstered its LED C-Cell strip lighting range with the addition of a new RGBW Pixel strip.

Ideal for residential, commercial and hospitality environments, the C-Cell RGBW Pixel features individually addressable LEDs that can display multiple colours simultaneously along the strip. This enables the creation of sophisticated lighting sequences and moving effects that can be tailored to suit any mood, setting or brand aesthetic.

Offering a choice of millions of different colours, the RGBW Pixel is a powerful tool for creative lighting design; it also features white CCT options of 3000K, 4000K, and 6500K for users seeking a more subtle hue.

Regardless of the colour chosen, the lighting output from the strip is dot-free thanks to a continuous phosphor coating, as featured in all of Ansell’s C-Cell products,

Incredibly versatile, the C-Cell RGBW Pixel strip is completely malleable and can be bent and twisted around corners and shapes as required. It is also easy to install with fast-fit, cut to size, plug and play connections which eliminate the need for soldering joints. Sold in 5m, 10m and 50m lengths, the C-Cell RGBW Pixel strip is IP20 rated and suitable for use in dry indoor environments.

Mark Abbott, Managing Director at Ansell Lighting said

“With the launch of the C-Cell RGBW Pixel, we’re giving designers and installers the ability to craft truly dynamic lighting schemes with ease. Whether you’re creating statement feature lighting in a bar or restaurant, or adding subtle animation to residential spaces, this strip provides unmatched creative potential.”

For more information on the C-Cell RGBW Pixel and the full C-Cell range, visit: www.ansell-lighting.com

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industry updates

Apprentices Retrofit 450 Luminaires with TRILUX LiveLink SwarmSens in Heidenheim Car Park

A recent project with Stadtwerke Heidenheim AG – Unternehmensgruppe
has shown how quick and straightforward it can be to modernise car park lighting using
TRILUX LiveLink SwarmSens. In the underground car park beneath the Congress Centrum,
outdated 58W fluorescent luminaires were replaced with an energy-efficient LED solution.
TRILUX recommended a 1:1 replacement with Aragon Fit luminaires and LiveLink SwarmSens —
and the Stadtwerke team approved the solution. The entire refurbishment was then handed over to
apprentice electricians as a real-world learning project, thanks to the ease of installation.

Lighting management for all

LiveLink SwarmSens is designed for simple retrofits in car parks and stairwells with up to 4,069
light points. All daylight and presence sensors are built into the luminaires, with configuration via
the SwarmSens app. Basic programming can also be done directly on the controller where app
access is not ideal.

“Thanks to the simple configuration and commissioning, smart lighting can be implemented with
minimal effort, even in cost-sensitive projects,” explains Thomas Roberts, Solution Manager Light
Management TRILUX.

Hands-on learning

As there was no time pressure, apprentices refurbished the 450 luminaires during regular
operations. After training at TRILUX HQ in Arnsberg, they were fully equipped for the job.

“The installation was relatively simple. After the power supply to the old lights was switched off, we
simply removed and dismantled them. We fitted the adapters supplied by TRILUX for the new
luminaires without any problems. The wireless connectivity between fittings made a huge
difference, and the programming was quick and intuitive,” says Mihály, apprentice electronics
technician at Stadtwerke Heidenheim AG – Unternehmensgruppe.

An excellent result

Energy consumption has been cut by 85%, and the new Aragon Fit luminaires create a brighter,
more welcoming environment. Their translucent diffuser and wide-beam optics produce a soft
ceiling glow that reduces the typical “cave effect” found in underground car parks.

“The new installation offers a much higher level of brightness. In addition, the partial lighting
approach is not only visually appealing, it also avoids unnecessary energy use by preventing the
entire space being lit at once,” adds Aaron Czogalla, Team Leader Technical Maintenance
Management / General Construction and Refurbishment at Stadtwerke Heidenheim AG –
Unternehmensgruppe.

From improved lighting quality to hands-on skills development, the project highlights the practical
benefits of TRILUX LiveLink SwarmSens and the ease of delivering energy-efficient, modern
lighting for car parks.

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industry updates

Parrot PR & Marketing Celebrates 8 Squawktastic Years in Business

Parrot PR and Marketing is spreading its wings to celebrate a very special milestone – 8 years of creative squawking. Since 2017, the boutique agency has grown into a vibrant flock of PR and marketing professionals, known for ruffling feathers (in the best way) and making plenty of noise for brands across the globe.

Founded by communications specialist Eve Gaut, Parrot PR and Marketing has developed a reputation for delivering campaigns that get people chirping – from attention-grabbing launches, show stopping events and exhibitions, impactful digital communication campaigns to meaningful, long-term storytelling. The agency’s work spans the built environment including architecture, design, electrical, and interiors sectors, representing clients within lighting design, manufacturing, wholesalers and distributors, as well as associations and not-for-profits. The boutique agency has a proven track record of generating results that make clients want to take flight with them again and again.

“This milestone means the world to us,” said Eve Gaut, Founder and Managing Director of Parrot PR and Marketing. “After working inhouse and in event management for over 20 years, eight years ago, I had a vision to build an agency that would give clients a strong and authentic voice in a crowded marketplace. I wanted to create a place where creativity and commercial thinking go hand-in-hand. I’m so proud of how far we’ve come, but we couldn’t have done it without our brilliant clients, squawktastic flock and supportive network. Here’s to even more adventures ahead, and continued growth”

Nikki Westwood, General Manager shared “Being so agile in response to our clients’ strategies is possibly one reason why we are where we are. With a team of diverse skillsets, it ensures that every client gets a completely tailored and informed service. The industries that we specialise in are evolving, and so are we to meet their demands and to stay ahead of the PR and marketing curve.”

To mark the occasion, Parrot PR & Marketing is fluffing its feathers and looking back on some of its proudest moments – from award-winning campaigns and front-page headlines to initiatives that have helped businesses soar.

Throughout the month, the celebrations will continue with special content across the agency’s social media channels, including founder insights with Eve, and heartfelt appreciation to the clients and media partners who’ve kept the flock flying high.

As it heads into its ninth year, Parrot PR & Marketing is ready to keep chirping loudly for its clients – creating bold, creative campaigns that spread far and wide.

Congratulations from Lightinginsight

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industry updates

LumiAdd Celebrates the Successful Conclusion of Inaugural “3D Unleashed” Luminaire Design Competition

LumiAdd has proudly announced the successful conclusion of its first-ever 3D Unleashed luminaire design competition, an ambitious new initiative created to give lighting designers, architects, and interior designers unconstrained creative freedom. The initiative underscores LumiAdd’s commitments to sustainability and design freedom – values that sit at the heart of both the founders and company’s mission.

Sustainability has been integral to LumiAdd’s approach, with all the products they make using plant-based polymers and additive manufacturing. The 3D Unleashed competition provided an empowering opportunity to showcase the environmental advantages of 3D printing alongside the boundless design possibilities it offers.

Freed from the constraints of traditional tooling, designers were able to explore intricate geometries, organic forms, and unique textures that would be impossible, or prohibitively expensive, through conventional manufacturing. 3D printing manufacturing allows concepts to move from imagination to reality at speed, accelerating both prototyping and refinement, and of course, project delivery.

“We launched 3D Unleashed to spread the word about the design freedom we offer and to see what designers could create,” said Jamie Norris Green, co-founder of LumiAdd. “We believe 3D printing is having a transformative effect on the lighting industry – it supports local manufacturing, speeds up innovation, and minimises creative constraints.”

Jamie also addressed industry perceptions: “Some still hold the belief that heavier luminaires made from excessive amounts of aluminium are inherently better. While this may hold some truth for certain applications, we see it as unnecessary. Our philosophy is to use the right amount of carbon-intensive materials, favour sustainable alternatives, and embrace greater flexibility in colours, textures, and finishes. Every new technology faces resistance – it’s our role to prove its value for the future.”

The competition encouraged entrants to submit purely conceptual ideas without the need for fully developed, production-ready designs. This freedom resulted in an inspiring variety of submissions that celebrated both form and the versatility of 3D printing.

Lewis Smith, co-founder of LumiAdd shared “The design concepts we received were inspiring, bold, and creative. When it came to shortlisting the entrants, it was a real struggle for both Jamie and I, and the judges. Each concept had taken varying inspiration in form, texture and function. Overall, we are delighted at the traction it received, and we are elated for the winner.”

LumiAdd is now turning its attention to bringing the winning concept, Flames of the Aegean by Effie Polydouli, an accomplished interior architect and lighting designer, to life. The company’s ultimate goal is to develop the design into a commercially available product range.

Looking ahead, LumiAdd plans to run the 3D Unleashed competition annually, building a growing “Creator Series” that champions innovation, sustainability, and the creative potential of additive manufacturing.